Our PURPOSE is to enrich the lives of those who participate in sports.

Our MISSION is to is to provide our customers unrivaled support, instruction, consultation and travel experiences

We PLEDGE to provide service, creativity, and excellence of presentation.

We AIM to inspire young athletes, instill them with values and a passion for their sport.

We are COMMITTED to to caring for our customers and employees in a kind, respectful, and compassionate way.

We VALUE patience, persistence, initiative, resourcefulness, courage and a good sense of humor.

We APPRECIATE simplicity and authenticity.

We are MINDFUL of the impact of our business actions have on our community and are dedicated to conducting all our programs responsibly.

We UNDERSTAND that distinguished financial performance is essential to our ability to thrive and to accomplish our broader mission at large.

We KNOW that in order to progress, succeed, and accomplish our goals as an company and as individuals we must continually learn, grow, and innovate.